We want a lot more businesses to be able to have this "Aha!" moment, getting insights on data that they could never see before. So, building upon our
Favorite Places celebration of local businesses back in June, we're launching new efforts to make sure that business owners
know about Local Business Center, and that users know how to take full advantage of the statistics in their dashboard.
First, all Local Business Center users in the U.S. who opted into receiving newsletters will now receive a monthly email report on how their business listings performed on Google in the previous month, including how many times the listing was seen, how many people clicked to the business' website, and more.
We'll also provide tips for optimizing business listings, such as advice on adding photos, uploading videos, and creating coupons (coming up in the next newsletter!). We'll also highlight successful
businesses of the month and let businesses know about other Google products and offers that can help grow their business. You can find
August's newsletter here, but make sure you're on the list to automatically receive future installments by opting in to newsletters
in your account. Once you sign up, watch for the latest newsletter with your own customized business stats and all sorts of tips to be arriving soon.
Second, with lots of positive feedback on our
Local Business Center introduction video, we decided to make a
30 second version to air in places where business owners are looking. We launched it earlier this week on television with Google TV Ads, and on various websites across Google's content network. In the video, you'll hear an overview of all that the Local Business Center has to offer, directly from Carter Maslan, our Director of Product Management for Local Search. So keep your eye out for the video (and pass it along to any business owners you know!).
Businesses can claim their listing and get started at
google.com/lbc. It's been great to get to talk to people like Geof and other business owners, and to hear their feedback. If you have any interesting ideas for other types of outreach or partnerships,
let us know.
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