This feature takes into account the zoom level you're looking at, and gives you the most appropriate geographical entity at that point. For example, if you're zoomed in closely on Manhattan, you can get the full address of a point by clicking on "What's here?". Additionally, by combining this with the "At this address" feature that you may have seen in the left-hand panel, you can also see a list of the businesses located at that place.
In the technical world, this feature is known as "reverse geocoding". It has been available in the
Google Maps API for a couple of months now, so you can also put it to use if you're a developer.
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